18 P2P MENTOR MANUAL
OCTOBER-NOVEMBER
PROGRAM OVERVIEW
Campaign Slogans
Creatingaslogancanbeaneffectivewaytospreadyourcoremessage,butitcanalsobeoneofthemostdif-
cult parts of the campaign creation process. Don’t worry! P2P teams are welcome to use past slogans created by
previous student teams.
If your team decides to create a new slogan, it’s important to keep in mind how the wording of the slogan may
be perceived. For example, the slogan should not make people feel that depression can be controlled through will-
power(e.g.Justthinkpositively!).Thecoremessageofyoursloganshouldcomebacktothecampaignthemes.The
slogan should emphasize mental health awareness, focus on reducing stigma, and/or encourage students to seek
help.
Once you think of the content of your slogan, it can be a bonus to try and make it catchy. The most effective slo-
gans are simple. Think of Nike’s slogan “Just Do It”, McDonald’s “I’m lovin’ it”, or L’Oreal’s “Because You’re Worth
It.” These memorable slogans are short and easy to understand. People also tend to remember slogans that have a
rhythm, rhyme, or ring to it such as “Make a Confession to Beat Depression” or “Out of the Blue, Into the Bright.”
Another strategy teams have used is to play on similar sounding words, such as “Know Science, No Stigma.”
Budget
Each team will be given a small budget from EFDC to spend on their campaign. Money can be spent on give-
aways,materials(e.g.posters,markers,post-its),participationgiveaways(e.g.candy,giftcard),andspeakerthank
you gifts. Every item needs to be a pre-approved purchase by EFDC staff. If a mentor is looking for reimbursement
foranypurchases,thereisnoguaranteethatEFDCwillbeabletoreimbursethem(seepage20fororderingpro-
cess).
a Know science, no stigma
a You don’t have to be sick to get better
a Stigma hurts, awareness helps
a Keep Calm and Connect
a No one should be left in the dark
a Depression is Real, Hope is Real 2
a Don’t hide what you’re feeling – ask for help!
a Pain is Real — So is Hope!
a You can’t “snap out” of mental illness –
treatment helps!
a Recovery is a process, not an event
a Depression doesn’t dene you
a Speak up when you’re feeling down
a Depression does not discriminate
a Sometimes it’s more than just a “bad day”
a D2: Defeat Depression
a When in doubt, talk it out
a Speak out, don’t grind it out
a It’s okay to not be okay, reach out!
a Help helps! You are not alone
a Not all illnesses are visible
a Depression is real, share how you feel
a Trust to discuss. You are not alone
a When “I” becomes “we”, illness becomes wellness
a There is hope, even when your brain tells you
there isn’t (John Greene)
a With commUNITY comes peace, with hardship
comes ease
PAST SLOGANS